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RADVISION’s IMS Express™
is Leading the Way
RADVISION’s IMS Developer Suite is pulling the IMS Express™ ahead of the rest. For developers of IPTV networks, cable networks, next-gen networks and fixed line networks, RADVISION is leading the IMS evolution.
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RADVISION CEO Boaz Raviv shares some insights on the video communications market and his view on what’s in store.
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RADVISION officially opened the doors of
the SCOPIA™ conferencing room to invite desktop and
mobile
users to join in on the visual experience. The SCOPIA
Desktop solution makes the video network
accessible to any member of an enterprise – wherever
they may be. |
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At 3GSM World Congress 2007 in Barcelona, RADVISION introduced and demoed a wide range of ready-to-deploy and core developer applications that complement existing mobile services, such as downloading music tracks, ring tones and TV.
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Latin America and the Caribbean are jumping on the IP bandwagon, due to privatization of the telecom market and innovative infrastructure products like SCOPIA™ Desktop. Jim Bell, Director of Sales in this region, explains how RADVISION products will help drive IP deployment in the Service Provider sector.
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Thin client LCD monitor and IPTV are powered by RADVISION technology.
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RADVISION is proud to contribute and lead new activity groups and forums on IMS and interoperability.
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RADVISION's IMS Express™ is Leading the
Way
RADVISION's IMS
Developer Suite is pulling the IMS Express™
ahead of the rest. For developers of IPTV
networks, cable networks, next-gen networks and
fixed line networks, RADVISION is leading the IMS
evolution.
Unveiled in January 2007, the RADVISION IMS
Developer Suite is a family of first-to-market IMS
developer tools and IMS-ready infrastructure
products that includes all the necessary signaling and
media protocols to easily and cost-effectively
meet the IMS challenge – complete with application
engines.
The IMS Developer Suite includes the following
components:
IMS
SIP Toolkit- A powerful and highly
versatile set of tools to facilitate development
of IMS SIP applications while reducing development
time and costs.
IMS
MEGACO/H.248 Toolkit- Designed for
decomposed gateway architectures for developing
Media Gateways or Media Gateway Controller
applications.
IMS
DIAMETER Toolkit- An extensible
messaging protocol enabling Authentication,
Authorization and Accounting within and across IP
multimedia networks that relies on secure and
reliable transports. |
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IMS
Advanced RTP/RTCP Toolkit- Addresses the
requirements of sending media over IP networks in an
efficient and advanced manner.
IMS
Application Server Platform - A software
framework that implements all the necessary building
blocks for SIP servers and supports rapid and effective
development of IMS applications.
ProLab™
IMS Test Solution - A testing solution
for advanced signaling and media tests, voice and
video quality, as well as simulating different network
topologies. |
Adi Paz, Senior Director for Product Marketing for
RADVISION's Technology Business Unit, reports that the market
is eager to receive new IMS tools and solutions, since IMS is
the basis of a truly converged network environment that
encompasses 3G, wireline, packet cable and WiMAX. “The IMS
Developer Suite is already helping developers deliver products
to market faster. RADVISION is recognized as the industry
leader in this emerging market, but for us, the train is
just leaving the station. There’s more to come!”
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RADVISION experienced yet another landmark year in
2006. In addition to record-breaking revenues and profits, the
company recorded progress in strategic markets and
strengthened key partner relationships. RADVISION CEO Boaz
Raviv shares some insights on the video communications market
and his view on what’s in store over the next few years.
Can you give us a brief summary of
2006?
Our relationship with our primary OEM
partner, Cisco, continues to become stronger and more diverse,
expanding into new and innovative product lines and
industries. Our relationships with other key partners, like
IBM, Microsoft, Sony, Aethra and LifeSize also have |
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become
stronger. It is an honor for RADVISION to partner with
companies of such stature and to play a key role in shaping
the future of video communications and conferencing networks
with them.
The milestone introduction of the SCOPIA™ v.5 platform was
certainly a highlight. This led to significant growth in
market share, and was a springboard to add new features
and functions, such as high definition and desktop
connectivity.
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Did the 3G arena prove as promising as
expected?
We believe that growth in this emerging
market will be driven by the ability to deliver multiple
interactive services over a single platform. Our SCOPIA
Interactive Video Platform is designed with this in mind, and
this strategy proved to be on target. It was selected by
various mobile operators and Application Service Providers (ASPs)
across the globe to deploy services such as video communities
and chat rooms, remote surveillance and video-enabled contact
centers, and many others. The SCOPIA Interactive Video
Platform and veteran 3G Video Gateway, along with a plethora
of interactive mobile video applications, makes for a winning
combination in this dynamic market. We are also very excited
about prototype EV-DO deployments in the US, the newest
player in the 3G market, and in China, where we are working
closely with operators in anticipation of the government
granting licenses for 3G service.
Is the developer market still “ripe” for RADVISION
technology products?
Yes. Most definitely. And demand remains very strong. This technology
is one of the things that differentiates RADVISION in the
industry. Not only do we provide superior protocol stacks and
tools, they are the foundation of our own infrastructure
products, middleware applications and solutions. And in 2006,
our technology product line was augmented with viable IP
Multimedia Subsystem (IMS) offerings and the ProLab Testing
Suite – both of which have attracted a tremendous amount of
interest in the market.
What about traditional video
conferencing room systems – RADVISION's
“bread and butter?”
The room system market
continues to be stable, and we have
gained significant market share. The introduction of the
SCOPIA Desktop in the second quarter of 2007 is a great
example of this. We believe this groundbreaking product is
going to change the entire face of the room system market,
extending its reach and helping enterprises and organizations
maximize their investments.
We believe the next two years are going to be very
exciting. This is a fantastic industry to be in, and RADVISION
is positioned to take advantage of all the opportunities that
lie ahead.
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Breaking Out of the Conference Room
Adding a new dimension to video network infrastructure
In March,
RADVISION officially opened the doors of the SCOPIA
conferencing room to invite desktop and mobile users to join
in on the visual experience. At VoiceCon 2007 in Orlando, FL
RADVISION unveiled the SCOPIA
Desktop solution that makes the video network accessible
to any member of an enterprise – wherever they may be. The
official launch attracted a great deal of attention at the
show.
Employees, partners, and colleagues can collaborate in
multiparty conferences regardless of the device they are using
– high-end room conferencing systems, laptops or even mobile
phones.
SCOPIA Desktop offers an experience that is as easy to use
as Web conferencing. Participants simply click on a Web link
and they are in the conference room. SCOPIA Desktop has a built-in
firewall traversal.
Wainhouse Research’s Andrew Davis had a few nice things to
say about the solution: “By using elements of their Click to
Meet® desktop offering and integrating it with their SCOPIA
hardware MCU, RADVISION has solved the issues of other desktop
solutions – namely application installation
issues, gatekeeper registration requirements, firewall
traversal and H.239 data interoperability. And perhaps most
impressively, the pricing scheme is very easy – it is bundled
free of charge with every SCOPIA MCU.”
Stay tuned for more as the video conferencing rooms of
tomorrow expand to reach everywhere.
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RADVISION is at the forefront of the evolution to deliver
visual communications over mobile networks. Advances in codec
development and implementation are improving the video
experience at lower bandwidths, and today, most mobile
networks offer sufficient video quality to support a wide
range of exciting services, such as mobile multiparty video
telephony and other real-time, interactive video applications.
RADVISION stands behind its belief that the availability
of bundled services is key to growing the mobile customer base
and increasing usage and revenues. At 3GSM World Congress 2007
in Barcelona, RADVISION introduced and demoed a wide range of
ready-to-deploy and core developer applications that
complement existing mobile services, such as downloading music
tracks, ring tones and TV. |
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These compelling mobile interactive video applications are
built on the foundation of the IMS-ready SCOPIA™
Interactive Video Platform and 3G
Video Gateway core infrastructure elements. This
infrastructure enables connecting multiple real-time video
sources in UMTS, CDMA EV-DO, Cable and other IP networks.
Some of the recently released RADVISION applications
include:
Mobile
Video Conferencing
Multiparty video conferencing
on mobile handsets
iCONTACT™
Mobile video enhancement for new or existing contact
centers
Mobile
Video Communities
Multimedia mobile forum and
chat services
Video
Ringback Clip™
Display personalized video clips
while phone rings (video ringback tone) |
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Video
Portal
Extend the reach of portals with
feature-rich, personalized video interactivity
m-Learning
A
mobile remote learning solution
3GTubing™
Extends
the reach of video sharing services with easy mobile
access to video sharing portals |
These ready-to-deploy and core developer applications allow
operators and service providers to customize and deliver
services to subscribers over any bearer.
For video communications to be a success, the services
offered must leverage today’s mobile and converged lifestyle.
Ready-to-roll out services like these allow people to share
what’s happening to them at special moments in their lives –
in real-time –with friends, family or a video community. No
matter what video-enabled device they use.
“The world of video is rapidly evolving
to let consumers get any video content, from any source,
on any device, anywhere they happen to be. RADVISION’s
SCOPIA platform lets telecommunications companies
leverage all their existing infrastructure, and then
helps them to add on innovative new consumer services
quickly and reliably, all with a forward looking roadmap
to support IMS.”
Gerry
Kaufhold, Principal Analyst,
In-Stat
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Eye on CALA
The laid back, relaxed
atmosphere of Latin America and the Caribbean make it a great
place to vacation and enjoy some of the most breathtaking
vistas in the world. But slowly and at a pace all its own,
this market is catching up and jumping on the IP bandwagon.
Despite its massive land mass, the CALA region’s GNP is
smaller than the combined GNP of New York, California and
Texas. The business environment throughout the region, which
encompasses Mexico, South & Central America and the
Caribbean, is characterized by the dominance of the public
sector with the government being by far the largest employer.
In addition, decisions regarding technology acquisitions for
representative offices of large multinational corporations,
who are potential customers for video network infrastructure,
are more often than not made by central offices outside the
region. Privatization of the telecom industry began later than
in Europe and the US and the SME sector is small but growing.
As a result, IP infrastructure throughout Latin America and
the Caribbean is far behind most other locales, and the
lack of competition means prices that are beyond what local
SMEs can sustain. |
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“On the one hand, it is easy to understand why IP
deployment has been slow,” says Jim Bell, RADVISION Director of Sales in this region. “I pay over $90 for an
ADSL line, with 512K download and 256K upload. The business
sector simply does not have the investment resources to meet
that. Service Providers (SPs) are large government-controlled
concerns, so there is very little competition to drive prices
down. And the consumer market is even less able to carry that
kind of burden.”
According to Jim, things are changing and RADVISION is
uniquely poised to not only take advantage of market
opportunities as they arise, but to affect change and shape
the IP-based visual communications landscape.
“In our region, I believe the single most important product
in the RADVISION portfolio is SCOPIA™ Desktop. For CALA-based
SPs, it is a dream come true,” he says. “SCOPIA Desktop will
be a true ‘market equalizer.’ Taking video conferencing out of
the boardroom will increase market penetration and usage. SPs
will be able to recover their infrastructure investments, and
as a result, prices will go down and users will benefit. It’s
a win-win situation."
RADVISION’s offerings are well positioned for the diverse
needs of Latin American markets, and are well-respected. The
SCOPIA platform is being used by the Argentinean and Peruvian
Income Tax Authorities, AFIP and SUNAT, as well as by the
Chilean Ministry of Education. Brazil’s largest SP, TELEMAR and Mexico’s cellular and wireline carrier,
IUSATEL also use RADVISION infrastructure products to deliver
advanced services to customers. IT/USERS magazine, one of
Latin America’s leading specialized media publications,
recently named RADVISION’s Click To Meet® as a recipient of
the 2006 Top IT Awards. Click to Meet was noted for its
leading-edge innovation in the Latin American rich media
infrastructure market.
Stay tuned for more exciting news as RADVISION helps
establish a new standard for the collaborative workplace in
one of the world’s untapped
markets.
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RADVISION Powers Samsung's Innovative LCD Multipoint Video Telephony
Terminal
Samsung’s SYNCON
LCD video telephony terminal was a big hit at CeBIT 2007
in Hannover. This unified, light desktop client terminal,
which serves as a PC LCD monitor and multimedia communications
terminal, was developed using RADVISION’s innovative Multimedia
Terminal Framework for its multimedia communications. The
multipoint capabilities are driven by RADVISION’s SCOPIA™
line of products. The SYNCON LCD offers an integrated solution
for enterprises who are leveraging VoIP networks to bring
collaboration and video to employees’ desktops.
With a 22”
screen and stunning 4-CIF video resolution, the SYNCON LCD
reduces desktop clutter by merging a PC, LCD monitor, video
terminal, IP Phone, and Instant Messaging into a single, fully
functional integrated device.
CeBIT 2007
IPTV with Intel
RADVISION is developing
the entire videoconferencing application for Intel’s media
processing platform, integrating third party audio and video
codecs with the platform’s peripherals, and developing a
reference application for OEMs. This is enabling rapid
development and short time-to-market, while maintaining high
flexibility and extensibility.
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The IMS Activity
Group is generating a lot of interest. SDOs such as the OMTP
and GSMA are currently discussing future cooperation with the
IMS AG. For up-to-date information on this activity, visit
Tsahi Leven-Levy’s blog at http://imtcblog.blogspot.com/
RADVISION
just attended the latest SuperOP! of the IMTC in Jesi, Italy,
and results for RADVISION products were excellent. 3G-324M
Annex K (MONA) was tested successfully against several other
companies and we are pleased with progress thus
far has been excellent.
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Product News
RADVISION
Releases Next Generation SCOPIA™ 3G Video Gateway
Version 3.0 of the IMS-ready SCOPIA
3G Video Gateway introduces exciting new functionality
with enhanced support for multiple diverse applications over
converged networks, powerful media processing capabilities and
new levels of infrastructure optimization.
RADVISION SIP Server Platform
v3.0
The RADVISIONÂ SIP
Server Platform introduces a modular, flexible Service
Creation Framework to the industry. Using pre-defined service
components, customers can leverage the investment in
off-the-shelf service building blocks to quickly develop
advanced high-performance services in a plug-and-play modular
architecture. The new architecture features a level of
customization and flexibility that was not previously
available. For SIP service developers, this translates into
significantly shorter development cycles and greater
flexibility.
RADVISION IMS
DIAMETER Protocol Toolkit
The RADVISION IMS
DIAMETER Toolkit is a powerful software tool for the
development of IMS DIAMETER-compliant network elements. The
IMS DIAMETER Toolkit is standards-based (3GPP and TISPAN) and
allows seamless integration with IMS based IP networks. The
RADVISION IMS DIAMETER Toolkit is part of RADVISION’s IMS Developer Suite.
IMS-Ready Version 2.0 of the SCOPIA™
Interactive Video Platform
Version 2.0 of the SCOPIA
Interactive Video Platform enables development and
deployment of compelling interactive and enhanced video
services. The core platform’s flexible API facilitates
multiple-service deployment in UMTS, CDMA EV-DO, Cable and
other IP networks, allowing operators and service providers to
increase chargeable bandwidth to maximize ARPU, reduce churn
and strengthen subscriber
loyalty.
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