Corporate

New Interactive Video Services Will Drive Traffic and Revenues for Mobile Operators and Service Providers

ORLANDO, CTIA Wireless and TEL AVIV, March 22, 2007 – RADVISION (Nasdaq: RVSN), a leading provider of video network infrastructure and developer tools for unified visual communications over IP, 3G, and emerging next-generation IMS networks, is introducing a wide range of off-the-shelf, ready-to-deploy, mobile interactive video applications as well as sample applications for developers. These compelling content delivery and visual communication services run on the SCOPIA Interactive Video Platform, the field-proven IMS-ready media server for developing and deploying advanced interactive video applications.

The SCOPIA Interactive Video Platform and 3G Video Gateway are core infrastructure elements that enable the deployment of exciting converged interactive video services, connecting multiple real-time video sources in applications delivered over UMTS, CDMA EV-DO, Cable and other IP networks. These services allow operators and service providers to increase chargeable bandwidth to maximize ARPU, reduce churn and strengthen subscriber loyalty.

The following applications enable operators and service providers to immediately bring advanced, interactive video services to their subscribers no matter what bearer:

Mobile Video Conferencing – Providing multiparty video conferencing on mobile handsets for enterprise and consumer services

iCONTACT™ – Enabling video enhancements to existing IP and TDM voice contact centers

Mobile Communities and Video Chat – Offering multimedia forum and chat services that combine live and recorded streamed video with real-time mobile and fixed video clients

Video Ringback Clip™ – Displaying personalized video clips to the caller while the phone rings
 
Mobile Video Portal – Offering innovative video content delivery with advanced multimedia capabilities and personalized interactivity

m-Learning – Exclusively designed for video-enabled mobile remote learning

3GTubing™ – Extending the reach of video sharing services with easy and intuitive mobile access to video sharing portals

“The introduction of a large portfolio of applications provides a variety of choices for users and communities that share common interests, and will facilitate the rapid deployment of value added video services in the mobile and converged arena,” said Alon Barnea, General Manager of RADVISION Mobility & Service Provider Business Unit. “We believe that today’s mobile and converged lifestyle, where usage is motivated by the users themselves, will spur 3G usage. With these ready-to-deploy applications and infrastructure solutions, mobile operators and application service providers can deliver the services consumers appreciate, will use and pay for. These services can be delivered today, and seamlessly migrate to IMS when desired.”

“The world of video is rapidly evolving to let consumers get any video content, from any source, on any device, anywhere they happen to be,” said Gerry Kaufhold, principal analyst with In-Stat. “RADVISION’s SCOPIA platform lets telecommunications companies leverage all their existing infrastructure, and then helps them to add on innovative new consumer services quickly and reliably, all with a forward looking roadmap to support IMS.”

The SCOPIA Interactive Video Platform offers a rich feature set and unique user experience, leveraging its  advanced video processing, LINUX-based network management, advanced media and VCR controls, a recording API, and an enhanced, IMS-ready SIP interface.

RADVISION will be showcasing a broad range of IMS solutions and exciting interactive 3G video applications at CTIA Wireless 2007, March 27-29, Orange County Convention Center, Orlando, Florida USA, Booth 879.


About RADVISION

RADVISION (NASDAQ: RVSN) is the industry’s leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMS networks. With its complete set of standards-based video networking infrastructure and developer toolkits for voice, video, data and wireless communications, RADVISION is driving the unified communications evolution by combining the power of video, voice, data and wireless – for high definition video conferencing systems, innovative converged mobile services, and highly scalable video-enabled desktop platforms on IP, 3G and emerging next-generation IMS networks. For more information about RADVISION, visit http://www.radvision.com/.


This press release contains forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders and other risks detailed from time to time in RADVISION’s filings with the Securities Exchange Commission, including RADVISION’s Form 20-F Annual Report. These documents contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. Stockholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. We undertake no obligation to update publicly or revise any forward-looking statement.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

2012 RADVISION Ltd. All rights reserved.